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Balkan Beverage
Balkan Beverage (Try-It Distributing Co., Inc.)
4155 Walden Ave
Lancaster, NY 14086 map
(716) 651-3551


the Balkan Beverage subsidiary was formed in 2004 to distribute non-alcoholic beverages. Balkan Beverage distributes quality beverage brands such as Red Bull Energy drinks and Arizona Iced Teas.
ABOUT TRY-IT DISTRIBUTING CO
Try-It Distributing Co., Inc. started bottling soft drinks in Lackawanna, New York in 1928, to meet the demand of thirsty Western New Yorkers during prohibition. In 1933, Try-It Distributing Co. began distributing beer, with Phoenix as the major brand. Try-It later added Budweiser and Michelob to its product list in 1946. And in 1949, Try-It Distributing Co. began its relationship with Labatt, and since the sale of the soda business in 1958, Try-It has steadily soared to reach its current prominence as one of the nations most respected beverage distributors.

In 1996 the Company moved. Try-It had grown from 15 employees to 250, from 4 trucks to 55, and from a 20,000 sq ft. location to a 150,000 sq ft. sales and service center in Lancaster, New York. The state-of-the-art facility was planned and constructed with technical precision, to ensure that the products are warehoused in an ideal climate and delivered with accurate efficiency.

Always looking for growth opportunities, the Balkan Beverage subsidiary was formed in 2004 to distribute non-alcoholic beverages. Balkan Beverage distributes name brands such as Red Bull Energy drinks and Arizona teas. In 2005, the acquisition of another Anheuser-Busch, Inc. distributorship, Saratoga Eagle Sales and Service in Glens Falls, NY was recently completed in September of 2005.


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